BBC Flagship Presenters Get New Social Media Rules
New rules have been published for BBC flagship presenters following a row over Gary Lineker’s social media posts.
High-profile presenters should be allowed to express views on issues and policies but stop short of political campaigning, the BBC report says.
It comes after a review into BBC social media guidelines was published by former ITN boss John Hardie.
The flagship programmes include Match of the Day, which Lineker presents, plus The Apprentice with Alan Sugar.
The new guidance recognises the importance of freedom of expression, but says that while a programme is on air, and for a two-week window before and after the series, presenters on flagship shows must not endorse or attack a political party.
They must also not criticise the character of individual politicians in the UK, or comment on any issue of political debate during an election period, or take up an official role for a campaigning group.
The other flagship shows include Antiques Roadshow, Dragon’s Den, The One Show, major sporting events, Masterchef, Top Gear and Strictly Come Dancing.
BBC
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